Candice founded Studio Betancourt after two decades leading global marketing and branding campaigns for fashion and lifestyle brands. Her career began in store planning, helping design and install Tommy Hilfiger’s early shop-in-shops across the U.S., and evolved into a career in public relations and marketing where she honed her eye through editorial, branding and sourcing projects.

Born in Vietnam and raised in the U.S., Candice spent her summers between South America and Europe and traveled to over 50 countries for work and play, sparking a love for layered, artisanal interiors rooted in culture and craftsmanship.

She created Studio B to shape meaningful spaces that feel elevated, functional, and unique.